Gender Ads.Com: An incredibly thorough examination of gender issues in advertising/marketing

I frequently use this blog for acumulating info for current and future sections of Gender and Pop Culture (sort of like my own social bookmarking service).

Because my "real" social bookmark accounts (i.e. clipmarks.com and stumbleupon.com) resemble my blog, Defying Gravitas far more than the Women's & Gender Studies/Feminist content of the course for which I am trying to 'not forget' information I've found :o)...

Back to my original reason for posting...

I found GenderAds.com through XY.com (a site devoted to the study of men, masculinities, and gender from a feminist perspective) and because the paragraph that precedes the quoted material (see below, under link to GenderAds.com), specifically references the National Women's Studies Association (NWSA), I read through the site author's work and it's relevant to my course, quite comprehensive and well done (though hasn't been updated for over a year).

Gender Ads.Com:
"Why This Project addresses the reasons behind the formation of the site. How to Read Ads is an overview of some of the major approaches to the analysis of advertising, including semiotic analyses. Constructions of Gender is a representation of some of the major associations of gender and advertising, and is a good place to begin your study of the topics. Side by Side also offers an introductory approach to the subject, and I have collected side by side comparisons of men and women from major spreads in magazines. Controversy features some of the criticisms of the project that have been provided by viewers and students. Ambiguity addresses the idea that advertising, because of its ambiguous visual and literary messages, is difficult to interpret. Gender Landscape is a study that involves the public displays of billboard advertising, and it makes the point that gender ads are not limited to the “private” screens of print media. The Hall of Shame feature presents some of the most troubling images from the archive, but, in reality, any number of images could be placed on that page. How to Reference is a brief description of how you can reference or link to this site for research purposes."


1. BACKGROUND
What's New?
Why This Project?
How To Read Ads
Constructions
Side By Side
Controversy
Ambiguity
Gender Landscape
Hall of Shame
How to Reference
Comments
Links to This Site

2. FEMALES IN ADS
Roles
Strippers
Normalized Women
Exotics, General
Exotics, WOC
Exotics, Surreal
Feminine As Difficult
As Dolls
As Naggers
Body As Tool
Nymphomania
As Stupid
Consumers
As Nature
Bodies Only
Politics
As Violent
Faux Power
Female Masculinity

3. MALES IN ADS
Males, General
Male Sex
Violence Ag. Males
Males As Culture
Phallic
Male Fantasies
Normalized Males
As Stupid
Male Heroes
Men, In Control
Male Objects

4. TOGETHER IN ADS
Competition
Marriage
Violence
Death
Lesbians
Gay Men
Dual Objectified
Hetero Relations
Sex and Ads
Sexual Violence

5. OBJECTIFICATION
Body Parts I
Body Parts II
No Subject
Sex Object
Dehumanized
As Literal Object
No Product Connection

6. VISUAL MEANS
The Gaze
Wetness
Reductionism
Landscapes
Captured/Controlled
Linguistic Violence
Fear
Legs as Framing
Written On
Contorted

7. SPECIAL FEATURES
Billboards
A&F
Rejected Ads
Video Games
Men's Magazines
Man Show
TV Commercials
Progressive Ads
Mock Ads
UK Gender

8. OTHER TROPES
Kids and Ads
Ageism
Racism
Military Ads
Global Ads
Values Ads
Social Class Ads
Miscellaneous Ads

9. RESOURCES
Bibliography
Links
Taking Action
Educator Resources

Inserted from <http://www.genderads.com/>